About Us

MerchantCircle is the largest online network of local business owners, combining social networking features with customizable web listings that allow local merchants to attract new customers. We are a small, growing company dedicated to connecting neighbors and merchants online to help build real relationships between local business owners and their customers. To date, well over 1,000,000 local businesses have joined MerchantCircle to get their business more exposure on the Internet, simply and inexpensively. Click here to see testimonials from satisfied members.


   Watch the Latest MerchantCircle Ad from San Francisco
   Dr. Nancy Lam from Embarcadero Dentistry
   stars in MerchantCircle’s SF area ads.

Why we love Local Businesses

  • We believe local businesses provide a better shopping experience than big-box stores
  • We believe local business owners possess unrivaled expertise to serve their communities
  • We believe successful local businesses are key to job creation and a strong economy

How we help Local Businesses

As the internet has gained in popularity, traditional advertising channels like the Yellow Pages or the print newspaper have become ineffective and too costly. Most internet marketing solutions are just too expensive and cumbersome for busy local business owners. So we set out to find the simplest way to bring Local Businesses real results that are cost effective.

To help Local Businesses get more customers online, we’ve developed local business social network where business owners can promote their business by uploading pictures, writing blogs, publicizing events, creating coupons and newsletters, and connecting with other merchants, all for free.

In addition to our free services, we offer a portfolio of online marketing services including Search Engine Marketing, Website Directory Submission, Instant Websites, Lead Generation and Business Verification Services. Click here to learn more about our Local Business Marketing Services.

How we help Local Shoppers

Local Shoppers are using the internet to find local deals more every day. In fact, Local Shoppers’ usage of online coupons has jumped more than 140% in the past year*. That’s why we’ve created the “MerchantCircle Neighbors” program, designed to put Neighbors in touch with Local Businesses and their owners. MerchantCircle Neighbors can ‘Circle their favorite local businesses to receive fresh deals and news from local business owners. Neighbors can also write and share business reviews and create lists of their favorite merchants. To join the MerchantCircle Neighbors program click here.

The Team

MerchantCircle is led by an experienced team and funded by investors who share our vision and believe in the power of connecting Neighbors and Local Businesses online. Our backers include Rustic Canyon Partners, Scale Venture Partners and Disney's Steamboat Ventures. Each brings specialized expertise to help us develop and improve your MerchantCircle experience.

rustic Rustic Canyon has a deep understanding of small business advertising, earned in part through their experiences with the LA Times and Citysearch. Rustic Canyon was established in September 1999 to invest a portion of the funds created by a recapitalization of The Times Mirror Company (since acquired by the Tribune Company). Their Managing Partner, Tom Unterman, previously served as Executive Vice President and Chief Financial Officer of Times Mirror, where he supervised its investments, including an active venture capital investment program that included companies such as Netscape, Citysearch, and WebTV.

baventure  Scale Venture Partners employs a thesis-based strategy to identify innovative development-stage technology and healthcare investments. The ScaleVP team works with technology and healthcare companies to accelerate their growth and become more valuable to entrepreneurs, investors and consumers. Based in Foster City, California, the ScaleVP team collectively offers decades of technology and venture industry experience to development-stage companies in hardware, software, healthcare and medical devices. Representative portfolio companies include Alimera, Frontbridge, Glu Mobile, Good Technology, Monolithic Power Systems, Omniture, Orexigen, Placeware, ScanSafe, Seattle Genetics, Somaxon, Wayport and Xceive. For more information, visit www.scalevp.com.

Steamboat  Steamboat Ventures is a global venture capital fund affiliated with The Walt Disney Company that invests in early- to mid-stage media, consumer and technology companies in the U.S. and Asia. The firm pursues a distinctive investment strategy, cultivating investment opportunities that are simultaneously financially promising and also possess the potential to have significant strategic interest to The Walt Disney Company. Founded in 2000, Steamboat Ventures has offices in Los Angeles, Shanghai and Hong Kong.

* redemptions jumping 140% last year, according to Inmar.